Phase 1: Clarify
Purpose Clarify objectives, define strategy

Steps
  1. Conduct interviews and discussions with the client on:
    1. Business objectives, including quantifiable performance targets
    2. Target audience
    3. Branding and identity
    4. Marketing and promotional strategy
    5. Client and Echo Alley. s roles and responsibilities
    6. Timeline and project plan
  2. Define business requirements, target audience, branding and identity, marketing and promotional strategy and project timeline
  3. Define budget and team resources for the Architect Phase and the entire project (to the extent possible given the definition of the solution)

Deliverables

 Clarification Document including strategic recommendations, high level project requirements, and a preliminary estimate and schedule for the complete project.

Value

 Agreement with client on business objectives, business requirements, high-level project plan and estimated resource requirement and budget.

The next phase of the Echo Alley process is Architect : Learn more…

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