1. Information architects, graphic designers, developers and technologists must closely collaborate through the Architecture and Design phases. Iterative information, interaction and visual design are key to innovative solutions.
2. Design kick-off meeting based on brand strategy document, completed architecture and identity system
3. Collect assets from client (graphics, copy)
4. Iterative review / exploration sessions (3 iterations) with client about the design direction. At the first session, we present the results of our creative exploration, with preferred directions, for the client to review. At this meeting, we plan to identify with the client one direction or a single combination of components from the alternatives. The designer then refines the selected direction(s) in order to facilitate sign-off from the client on one direction.
5. Finalize design direction with client sign off and build out typical pages (according to template types defined by functionality or content).
6. Design templates, audio segments and video segments as necessary
   
   

1. Final visual designs
2. Site style guide (visual standards and specifications document for the implementation phase)
3. Detailed design implementation and testing plan
   
   

The next phase of the Echo Alley process is Build : Learn more…