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Portfolio of Off-Line Projects |
©2002 Echo Alley, Inc. All rights reserved. |
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This was one of the concepts that Echo Alley did for the Orlando SunDogs, an A League professional soccer team while working with TERRY/Kane Orlando who also designed their identity system, press kit, team apparel and the stadium environment. |

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This is a piece Echo Alley created for Arnold Palmer Golf Management's Tahquitz Creek Golf Resort in Palm Springs, California. Tahquitz Creek was the first course to implement the branding program developed by TERRY/Kane Orlando for all of the APGM courses. The branding program is now implemented at over 200 courses nationally. |

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Advertisement for the introduction of the third generation GSXR-750V from Suzuki. The new bikes had a drastic mechanical redesign that visually set it apart from its predecessors. The company did however, keep its very popular styling, similar to previous GSXR-750s. This made for a perfect play on its posterity. |

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Cornerstone monitors are the industry's best. This packaging designed by Echo Alley was first part of the out of box experience developed by The Kimball Group. It needed to convey that they just bought the best monitor on the market. Due to Cornerstone's business, they frequently replace their products with newer models. Making a product's lifespan unusually short. The packaging needed to be application specific and product independent for easy and frequent updating. |

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Echo Alley created the identity and packaging for deCafé, a series of health aware decaffeinated cafes. deCafé wanted to position the cafes as having even more energy that that of the health nuts that frequent these cafes. |

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Advertisement introducing Cannondales evolutionary superVraven mountain bike. The bike was so evolutionary that it was written that the only thing that might been seen of the bike in competition was the tracks that it left behind. |

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Echo Alley conceived this identity system and wine label for the Brothers of San Juan Capistrano. |

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Echo Alley conceived this identity system for VenusMARS, a clothing retailer specializing in exceptionally exotic clothing for both men and women. |

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Echo Alley undertook this probono project to illustrate and design a fund raising shirt. Proceeds from sales goes to help the endangered sea turtle, Lepidochelys Olivacea. |

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Corporate brochure for Fisher, Rushmer, Werrenrath, Wack & Dickson P.A. Attorneys at Law. The law firm wanted to express themselves as not just lawyers but as people too. Echo Alley worked with the creative directors at TERRY/Kane Orlando who took inspiration from the hobbies of the partners, using them though out the brochure to great effect. |

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Bucket is a "neo cranial voguelution" a helmet that could change fashions with you. Echo Alley wanted the ads to stress the fact that a helmet is no good to you if you don't wear it and you won't wear it if it is ugly. Echo Alley's also is responsible for their identity system. |